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Just Kids

Short Film, 8 min, Writer / Director

Alisha (9) is tired of being the only girl on the rugby pitch, but after clashing with yet another boy unwilling to lose to her, she realizes how important it is for her to keep playing.

Festival screenings

Indy Shorts International Film Festival (Oscar qualifying) | Indianapolis, USA | 28th July 2024

Brighton Rocks International Film Festival (BIFA qualifying) | Brighton, UK | 30th June 2024

Why this film

Gender stereotypes are the underlying cause of major social issues such as violence against women, high suicide rates among young men, and the gender pay gap (just to name a few). By the age of six, children already have a clear idea of what their role in society is and how they are supposed to behave based on their gender. Studies show that such young girls have serious issues with self-esteem: they consider themselves less intelligent and capable than boys and believe certain tasks or positions of power are more suitable for boys. On the other hand, young boys struggle to express emotions and develop violent behaviours. “Just Kids” shows us how we could be inadvertently fuelling a negative loop that is preventing us from living in a fairer society for both women and men.

Social Impact

The project is delivered in partnership with over 40 charities, organizations, and influencers who will help us make an impact by using the film as part of their daily activities in schools and distributing it to an audience of parents and teachers. Our partners include:

GEC
Delivering Diversity & Equality in homes, schools & businesses
You Be You
We inspire children to think beyond their race, class and gender
Lifting Limits
Delivering gender equality through education
Sonshine Magazine
Raising boys for an equal world. Thought-provoking articles about how society restricts ALL our kids
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